‘Aura’ surges ahead with a class of its own aura in the lighting lifestyle industry

Aura on the Kengal Hanumanthaiah Road in Bengaluru, over a period of time has emerged as a sought-after place for lighting solutions. Once you enter the multi-storied lighting heaven, you look like having come all together to a different world of its own. Each floor is equipped with an array of dazzling lights that fascinate any curious onlooker. One floor is completely dedicated to products from abroad and you name the international brand, you have heard of, Aura has a huge display of the products.

15,000 products in 16,000 square feet: Aura is considered to be among one of the largest lighting galleries in South India boasting a display area of 16,000 square feet showcasing 15,000 products under one roof! Their clientele makes a big list of celebrities including those from the glamour world, cricket, politics etc. apart from several Fortune 500 companies.

A fifth-generation entrepreneur: The state of art firm owned by brothers, Karthik, Kaushik and Nandan of the renowned Tallam family has set standards of its own in the booming lighting industry. Despite being a fifth-generation entrepreneur, Karthik Tallam is a grounded, humble gentleman. In an interaction, he recalls his journey and sheds light on the ever-expanding industry.

Founders of several milestones: His great-grandfather came here 120 years ago and they happened to be one of the founders of the Vysya Bank and Federation of Karnataka Chamber of Commerce and Industries (FKCCI).

Several accomplishments to credit: He says: “Sir M Vishveshwarayya and my forefathers were very close friends and that’s how we have been able to do a lot of philanthropic activities and similar things that are quite appropriate for the business community in Bengaluru. Since I am the fifth generation entrepreneur we had a choice of doing something exciting. And as my mind works towards art and design we plunged into the business of lighting and over the years, I am happy to inform you that we have been able to accomplish many feats in this specialized area…

…Five Chief Ministers of the state: We have served lighting facilities to five chief ministers of Karnataka, any number of MLAs’, MPs’ Ministers and celebrities. To name a few, cricketers like Anil Kumble, Rahul Dravid, KL Rahul, Chief Minister Siddaramaiah, former chief ministers HD Kumaraswamy, BS Yediyurappa, SM Krishna, his son-in-law Siddarth and his entire family have been our clients. We have also given light to some movie actors like Ambareesh, Puneet Rajkumar, Sudeep and Yash among many others and for many years…

…Most of the Fortune 500 companies: Even most of the Fortune 500 companies buy bulbs from us. In the Project division, the ongoing projects include Google, Bengaluru International Airport, and New Delhi International Airport. We have done lighting for Hyderabad International Airport, Amazon, Facebook, ABB, Bosch, Oracle, IBM, L&T, ITC; Prestige group in Bengaluru, Tata group is our customer. In that way, there are several names for the last 20 years which have helped us grow our connections in a very good way".

-Manohar Yadavatti

When Punjab Chief Minister's Son Was Paraded On Underwear

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